Saturday, 05 January 2013 16:11

5 Reasons Why You Need a New Property Management Website in 2013

Does your current property management website look outdated and boring? Have you been recently thinking about updating it but don’t want to go through the hassle of finding and hiring a web developer? If your website was built 2 or more years ago, technology has greatly improved and setting up a new property management website is much easier and hassle free than in the past. In this post, we’ll go over 5 reasons why now is the perfect time to upgrade your technology and take advantage of the latest in property management website tools that will save you time and money to run your business.

Reason 1: Have a modern and professional look

When a landlord or renter goes to your website, what do they think of it? Does it look professional and is it user friendly and modern? Whether you are trying to attract new properties to manage or fill vacancies, the quality of your website and how it looks will have an impact on the decision of whether or not someone chooses to use your company. As they say, image is everything, and a bad website looks bad for your company.

Reason 2: Keep up with your competitors

How does your website stand up to competitors in your area? If you already know who your biggest competitors are, do they have better property management website than you and are they offering convenient services online? Even if they don’t have a high-quality website, this may be a great opportunity to upgrade to a more modern design and look like a premium property management company to anyone who finds you on the web.

Reason 3: Take advantage of new technology

Can you collect rent online, accept rental applications, and maintenance requests? Today’s renters are internet savvy and are increasingly demanding services to make their lives easier. From a property manager’s perspective, being able to edit the content of your property management website yourself, list rentals with pictures and videos, and have access to view when a tenant has paid their rent may make it well worthwhile to upgrade.

Reason 4: Automate to save time and money

Are there any services you currently offer that take a considerable amount of time and that you wish were automated? Online rental payments are very easy to automate and will save you time to open envelopes and make a trip to the bank. Booking maintenance requests and not having to lug around rental application forms are other great candidates for automation. Just point your tenants to your website and let it do the work for you!

Reason 5: Advertise more effectively

Do you wish that your website acted as a great advertising platform for your business out on the web? Are people able to find your company online and how is your ranking on search engines? If your website isn’t coming up in a Google search, it could be because your property management website hasn’t been optimized it is easily searchable. A new website that’s optimized for search engines will allow you to be more easily found online and may save costs that you had previously spent in traditional advertising.

As technology becomes increasingly powerful and easy to use, now is a great time to take advantage of the latest improvements to make your life as a property manager easier. With E-Rental Tools, our websites are upgraded regularly with new technology as it becomes available, saving you time and money in the long run. Why not consider 2013 your year to upgrade to a beautiful new property management website?